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  1. 2020

House of Kaizen

House of Kaizen & McAfee – Cyber Sale 2017

Category:Best Omni-Channel Campaign


The November Cyber sale strategy tied investment in Digital Out Of Home (OOH) to PPC performance, linked a video campaign to location data near OOH billboards and combined insights around product mix and previous promotional results, to exceed 2016 conversion volumes, achieving two of the highest daily number of conversions ever for the EMEA acquisition program, while also improving AOV.