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  1. 2020

Merkle | Periscopix

Forever a Parent

Category:Best Omni-Channel Campaign

Client:Legal & General

Legal & General have historically had a very traditional view to their marketing and, whilst becoming more data-driven in recent years, had still yet to implement a truly cross-channel integrated digital campaign. Merkle | Periscopix successfully introduced a more digital-first approach to marketing via an integrated cross-channel strategy.