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  1. 2020

the7stars

Bacs: Current Account Switch Service Guarantee 2017

Category:Best Omni-Channel Campaign

Client:Bacs

Bacs faced a huge challenge with their Current Account Switch Service product. Awareness levels were desperately low among 18-24-year olds, it was proving tough to cut through.

We created an omnichannel campaign to reach young people across platforms we knew resonated with their passion points as well as high impact sound on video, both in-stream and social.