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  1. 2020

Amplifi UK

Gordon’s Gin: Easing Frustration at the Station

Category:Best Mobile Campaign

Client:Diageo - Gordon's

Launching Gordon’s new ‘pre-mix can’ through a mobile location campaign, reaching regular commuters on their journey home from key train stations. Dynamic creative executions ensured a resonant message was delivered to our audience only when they were in a station experiencing a delay, driving consideration the product close to the point of purchase, ergo, easing frustration at the station.