Category:Best Mobile Campaign
Client:Tassimo & Carat (Dentsu Aegis Network)
Tassimo and Carat wanted to drive awareness and purchase intent in the run-up to Christmas among their core target audience.
To do this, LoopMe built a vertical video for distribution on mobile and used PurchaseLoop to optimise to their brand KPI. Using PurchaseLoop Tassimo’s campaign tracked 13.71% purchase intent increase, reaching their core target audience in a cost-effective way.'