Back to full results
  1. 2020


Suzuki Saturdays on Waze

Category:Best High Impact Campaign


Suzuki Saturdays was a national one-day event, aiming to get drivers into a Suzuki showroom, with a great money off deal on a new vehicle. Suzuki, in conjunction with the7stars, worked on an innovative partnership with driving app Waze.

By reaching 100% drivers, using clever location and contextual signals, Suzuki delivered a message to drivers which cut through and had a substantial uplift in footfall to the event.