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  1. 2020

Amplifi UK

Revolutionary Car Launch Through Smart Targeting

Category:Best High Impact Campaign

Client:Vauxhall Motors

A creative approach revolutionary for the brand, targeting a younger, female demographic, the “Pyjama Mamas” were introduced through video, display and social to bring relevance for the brand to a lifestyle. The strategy was built around the concept of sound, leveraging audience insights and past acquisition data, with careful selection of ad formats to maximise impact visually and through sound.