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  1. 2020

GumGum

Vodafone - Battle of the Telcos

Category:Best Buy Side Innovation

Client:Vodafone

For the launch of iPhoneX, Vodafone wanted to drive record-breaking sales. Wavemaker, working with AI company GumGum, found a way for Vodafone to stand out without conflicting with Apples guidelines. Utilising GumGum’s sophisticated image recognition technology, Vodafone were able to own relevant editorial content, winning the ‘battle of the telcos’ whilst increasing market share by 67% - delivering record sales!