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  1. 2020

Latitude Digital Marketing

Programmatic Campaigns in Sports Betting with “The Ticker”

Category:Best Buy Side Innovation

Client:Latitude Digital Marketing

Latitude, in conjunction with our Sportsbook clients, have developed an innovative format, buying technique and machine learning for Mobile banner advertising. We call this innovation, “The Ticker.”

It combines live-odds and messaging that are contextually relevant to the article in which it is served. It can return a message for any sport and market all based on contextual signals.