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  1. 2020

Trinity Mirror Group PLC

The Horizon Project

Category:Best Brand/publisher In-House Programmatic Team


Trinity Mirror launched the Horizon Project to make digital media buying more transparent. The objective was to combat the the lack of trust in the market by offering a customer led approach. Educating both the sales teams and clients on the value of their first party data and trusted audience has enabled the Horizon project to make substantial gains in programmatic revenue.