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  1. 2020


How Ed Sheeran broke records…and the charts.

Category:Best Branding Campaign

Client:Atlantic Records

Having spent a full 12 months out of the spotlight, without releasing so much as a Tweet we were briefed on the launch of Ed Sheeran’s third album – Divide. No one was expecting new music from Ed, from a base of zero we needed to build mass awareness with fans to let them know that he was set to return.