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  1. 2020

Merkle | Periscopix

Scandinavian Airlines' Custom Attribution Model

Category:Best Attribution Solution

Client:Scandinavian Airline

Scandinavian Airlines realised that their customer journey was much longer than simply the last customer interaction prior to a conversion, to which they had been historically attributing 100% of the conversion credit. They tasked Merkle | Periscopix with producing a custom attribution model they could use to report on and optimise their marketing towards.