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  1. 2020

TUI Group

Attribution in a Paid Social World

Category:Best Attribution Solution

Client:TUI Group

Through integration of TUI’s Facebook data into the Visual IQ multi-touch attribution platform, we are able to see the true value of our Facebook spend – along with our other digital investments – for the very first time. This robust reporting enabled us to justifiably grow a channel with tremendous reach that had previously been a hard sell to the business.