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Financial Times

The Financial Times’ Ad Ops Team

Category:Best Ad Ops Team


The FT is one of the most trusted newspaper brands in the world. The publication strives continuously to be objective and impartial in its editorial, and always fully accountable to its readers and advertisers.

The FT ad ops team is responsible for ensuring that our advertisers get what they pay for: the very best exposure to our unrivalled audience of influencers, with no wastage from ad fraud and no threat to brand safety.

In 2016, the ad ops team developed the key technologies to target audiences and understand campaign success. This is the story of how, in 2017, the team strengthened and deepened its accountability to its clients.