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  1. 2020

PubMatic

Adapt ADX and PubMatic

Category:Most Effective Programmatic Media Partnership

Client:Adapt ADX

In 12 months Adapt ADX - a Swedish publisher consortium consisting of six of the country’s largest newspaper groups - had seen a 400% in demand for programmatic advertising. It responded by recruiting PubMatic to launch its first audience-based private marketplaces (PMPs), leading to a 20% increase in total revenues and a 10% increase in average CPMs.