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  1. 2020


William Hill AV Attention Share of Voice (Premier League and Champion’s League)

Category:Best Video Campaign

Client:William Hill

Amplifi was tasked to find an alternative to expensive TV sponsorships and validate the cost efficiency of linear TV vs online video by generating more cost effective GRP’s. We created a data-led, programmatic video approach to allow for more specific targeting of a key audience. The results have fundamentally challenged and changed the perception of programmatic video for William Hill.