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  1. 2020

Teads

BRITs Week: A true collaboration between client, media agency, creative agency and Teads

Category:Best Video Campaign

Client:O2 / War Child

Cutting through during BRITs Week is tough. But that’s exactly what O2 achieved. This campaign amplified the impact of O2’s unique live music gigs in aid of War Child. Within hours, video of Britain’s biggest artists performing live was shared across a range of premium publishers, capturing the target audience’s imagination and delivering view-through rates which smashed all benchmarks.