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  1. 2020

LoopMe

AI Driven Programmatic Mobile Video Marketing

Category:Best Video Campaign

Client:Microsoft / The Story Lab

LoopMe worked with The Story Lab; the entertainment division of Dentsu Aegis, to develop an effective mobile video marketing campaign, for the distribution of video content showcasing the new Microsoft HP Spectre x360 Convertible laptop. 

As the first campaign globally to combine AI brand optimisation in real-time with a programmatic buy, LoopMe delivered an innovative mobile video campaign for Microsoft which achieved both brand & business KPIs.