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  1. 2020


ODEON and iotec: Fast-tracking machine learning

Category:Best Use Of Performance


iotec fast track the machine learning process to find the right type of new customer for ODEON. The campaign hit the ground running with 77% better performance than a standard machine learning campaign and delivered an ROI 36% higher than target. ODEON, with the help of iotec, provided blockbuster customer experience and box office-busting return on investment.