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  1. 2020


Marks & Spencer uses its first party customer data to upsell customers

Category:Best Use Of Performance

Client:Marks & Spencer

Marks & Spencer has transformed its business to become an omnichannel retailer. As part of this promise, Marks & Spencer’s communications with its customers, including advertising, is designed to be seamless across channels.

For the sale of its Autumn/Winter collection, Marks and Spencer worked with Quantcast to understand and segment customers who had purchased online and offline using their data management platform.