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  1. 2020

iProspect UK

BA – The Unforgettable Sale

Category:Best Use Of Performance

Client:British Airways

British Airways wanted to give their customers a vision of an unforgettable holiday, even through the bleak veil of January 2017.  iProspect helped them to achieve this, through the use of pioneering dynamic video content, well-planned geo-targeting, native advertising and more, reaching the correct audience when they were most in need of something to look forward to – on their commute, in their daydreaming hours on YouTube, and beyond.