Back to full results
  1. 2020

MediaCom North Group

Naughty List – Baddie Winkle

Category:Best Use Of Creativity


In November, Missguided introduced their latest babe, Baddie Winkle, to their IRL (in real life) babes in the UK,
whilst launching their new store #MissguidedIRL & planning the biggest Black Friday ever. Through innovative
media planning and delivery, MediaCom helped Missguided achieve a record revenue day on Naughty Friday, and
also helped to make the launch of the #MissguidedIRL store a success.