Category:Best Use Of Creativity
Client:Eurosport (Discovery Channel)
Eurosport faced an awareness challenge, struggling TV viewing figures and low subscriptions to their online player. Through clever use of data the7stars designed dynamic display ads that captured the excitement of live sport. Using Eurosport's exclusive rights to the US Open Tennis to grab tennis lovers' attention using live scores they drove new viewers to matches in real-time, smashing their subs targets!