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  1. 2020

Northern & Shell

Northern & Shell Audience Platform for Publisher Innovation

Category:Best Publisher Innovation

Client:n/a

Advertisers are keen to push forward a trading model based on audiences, but prior to the launch of PAMCo's AMP survey, it's up to publishers to demonstrate their brands' true cross-platform reach and then enable the segmentation and targeting of specific audiences. Northern & Shell's Audience Platform is our innovative, independently verified and market-leading audience platform that answers this challenge.