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  1. 2020


Macmillan’s World’s Biggest Coffee Morning

Category:Best Paid Social Campaign


The World's Biggest Coffee Morning campaign is Macmillan's flagship fundraising event, raising over £140 million for the charity. The aim of the campaign is trying to increase the number of registrations and donations for the event, we also planned to test just how effective Facebook is at reaching the target audience when compared directly to a large-scale national TV campaign.