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  1. 2020

the7stars

Seizing the moment – driving in-store and online sales with the help of TV content.

Category:Best Paid Search Campaign

Client:Iceland

Iceland's Christmas 2016 smashed all business records.  User behaviour was research, actionable insights gather and new strategies implemented.  the7stars partnered with mporium to synch search ads to relevant cookery content, competitor ads and Iceland's own TVCs.  Google store visits were also applied, driving incremental sales through store footfall long after their traditional Christmas shutdown.