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  1. 2020

The Exchange Lab

The Exchange Lab - Powered by Proteus

Category:Best Overall Technology For Programmatic Trading

Client:Brands direct, agencies

The Exchange Lab was founded in 2007 and acquired by WPP for our technology and talent in 2015; our Meta-DSP approach to programmatic advertising is an industry first.

Proteus, is the world’s most advanced Meta-DSP which allows access to market leading real-time bidding technologies, with the buying power of WPP. This proprietary management and trading platform connects twelve major demand side platforms (DSPs), along with measurement and verification technologies, to provide clients with a holistic view of the programmatic ecosystem.