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Sovrn Viewable Engaged Time

Category:Best Overall Technology For Programmatic Trading


Created by the viewability obsessed team at Sovrn, Viewable Engaged Time is a user engagement metric that enables publishers to sell inventory on their website based on user engagement rather than impressions alone. Sovrn VET units only create new ad serving opportunities after 30 seconds of viewable engaged time from users. If a reader leaves the browser window or scrolls the unit out of view, it stops counting viewable engaged time and no new ads are served in that zone until the ad is viewable and the reader is engaged.