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  1. 2020

Mail Advertising

MailOnline Best Technology

Category:Best Overall Technology For Programmatic Trading

Client:n/a

Whilst each of the different components of the ‘Automated Advertising Cluster’ have delivered impressive results incrementally, it is in combination that their real impact has been felt within the MailOnline business – helping to fuel growth in programmatic revenues during 2016 of more than 60% year-on-year, on top of what was already a very solid base.

Emarketer were forecasting the UK programmatic display ad market to be up by 44.0% year-on-year in 2016, meaning that MailOnline were able to out-perform the market by more than 36%