Category:Best Cross Platform Campaign
Gone are the days of Kerry Katona and beige party food. The new ranges flew into shopping baskets!
Iceland’s 2016 Christmas campaign smashed all previous sales records thanks to a truly integrated campaign that pull together paid, owned and earned media to entice new millenial mums. With influencer content, snackable video, synched search and well timed social ads, Iceland helped busy mums throw their best Xmas parties ever!