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  1. 2020

Infectious Media

How Programmatic Guaranteed helped John Lewis beat its ROI target by 346%

Category:Best Buy Side Deal

Client:John Lewis

Programmatic Guaranteed allowed John Lewis to secure significant cut-through with millions of premium ad placements during Black Friday Weekend, whilst avoiding the over-subscribed and greatly increased cost (CPM) of the majority of digital ad inventory on offer across the programmatic marketplace.

As a result, John Lewis’ programmatic advertising saw a ROI 346% higher than the target.