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  1. 2020


Why Wickes

Category:Best Branding Campaign


‘Why Wickes’ was the brand’s largest-ever campaign and their first pure-brand activity, with the objective of winning market share from their competitors. For this, Wickes built four video assets, shifting their creative from product and offer led to a softer, people-based messaging strategy. The campaign was a great success, over-delivering across all core media metrics as well as from a brand perception tracking perspective.