Category:Best Branding Campaign
Client:Avis Budget Group
House of Kaizen created a multi-platform digital brand campaign for Avis Budget Group. Media ran across multiple devices, platforms and ad formats. Premium custom-built engaging formats showcased the brand and aligned with the TV/press campaign. Programmatic targeting achieved optimum efficiency and TV sync activation, weather sync and sequential messaging were used to enhance message relevancy – generating 66% uplift in revenue.