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  1. 2020

House of Kaizen

Unlock The World 2

Category:Best Branding Campaign

Client:Avis Budget Group

House of Kaizen created a multi-platform digital brand campaign for Avis Budget Group. Media ran across multiple devices, platforms and ad formats. Premium custom-built engaging formats showcased the brand and aligned with the TV/press campaign. Programmatic targeting achieved optimum efficiency and TV sync activation, weather sync and sequential messaging were used to enhance message relevancy – generating 66% uplift in revenue.