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  1. 2020

MEDIA iQ Digital

Strongbow - Forging digital sponsorship of Team GB success in the Rio Olympics.

Category:Best Branding Campaign

Client:Heineken Strongbow / Starcom Mediavest group

Strongbow leveraged Media iQ’s syncing product (Macro Sync), delivering customised messages in high-intensity bursts during Team GB gold medals, key events and spikes in Team GB Twitter activity. These bursts were triggered automatically, in real-time, in a programmatic environment.