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  1. 2020


B&Q Paint Pro's - Dynamic Colour Matching

Category:Best Branding Campaign


B&Q wanted MEC to promote their 'Paint Pro' service, where customers can match any colour through their Valspar paint product. Utilising GumGums computer vision technology to recognise colours within digital images, the campaign dynamically colour matched the creative execution with key colours/objects from targeted images. The campaign delivered great results with significant lifts in brand and product awareness.