Category:Best Branding Campaign
BBC3, part of the BBC network, after 13 years became all-digital. The announcement was met with backlash from viewers. Alongside Havas Media, Undertone’s job was to position this shift to all-digital as a positive. BBC3 continues to be a powerhouse where stars (like James Corden) are found. Over 5,400 hours were spent with the brand online during the campaign.