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  1. 2020

undertone

BBC3 Moves Online with Havas and Undertone

Category:Best Branding Campaign

Client:BBC3

BBC3, part of the BBC network, after 13 years became all-digital. The announcement was met with backlash from viewers. Alongside Havas Media, Undertone’s job was to position this shift to all-digital as a positive. BBC3 continues to be a powerhouse where stars (like James Corden) are found. Over 5,400 hours were spent with the brand online during the campaign.