Category:Best Audience Measurement Platform
Drawbridge’s Cross-Device Platform provides marketers with a 360-degree view of consumers, following their journey from intent to purchase, across devices and in offline environments. Specifically, the built-in measurement suite offers precise visibility and learnings into each brand’s audience, including demographic and geographic performance trends, reach and frequency overlaps, offline interactions and even store visits and SKU/UPC-level product purchases.
Using the robust data from our patented Connected Consumer Graph®, marketers can build people-focused cross-device marketing programs using an intuitive, step-by-step interface and define specific targeting parameters to optimize revenue, profit, or performance goals. More than ever before, campaigns run through Drawbridge will reach the right consumer, at the right time, on the right device.