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  1. 2020

Visual IQ

With Visual IQ, O2 and Havas Uncover the True Performance of Facebook Advertising

Category:Best Attribution Solution

Client:O2

Using Visual IQ’s multi-touch attribution capabilities, O2 was able to track consumer exposure to Facebook ads, including its Custom Audience ad placements, to understand the full effect of their Facebook ad spend on sales, how their Facebook ads impacted their other media, and how relevant their ads were to their target customers for the very first time.