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  1. 2020


The original, updated: How Maxus Pistemap is setting a new standard for some of the UK’s most advanced marketers

Category:Best Attribution Solution

Client:BT, npower, Barclays

Digital attribution is definitely the flavour of the month. In this paper, we argue that Pistemap should be considered the attribution solution of the decade. Ten years old, but completely re-engineered in the last two, Maxus’s data-driven attribution solution is leading the way in making digital marketing both more accountable, more connected and more transparent. Above all, Pistemap drives significant improvements in effectiveness for some of the UK's most advanced digital and performance marketers.