Category:Best Attribution Solution
Flashtalking partnered with Tapad to mark the first case in which cookieless tracking and cross-device data were seamlessly integrated to deliver accurate and actionable cross-device multi-touch attribution.
By integrating Flashtalking's fTrack cookieless tracking with the Tapad Device Graph, we were able to unify the customer journey across devices and browsers. fTrack cookieless tracking resulted in much higher match rates and bridge rates than cookie-based alone, resulting in more accurate attribution and more impactful recommendations for optimisng spend.
This partnership yielded valuable insights on how consumers search on mobile and purchase on desktop and raised the bar for cross-device insight.