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  1. 2020

Infectious Media

How MBNA progressed the science of measurement to prove the true impact of display

Category:Best Attribution Solution

Client:MBNA

Digital marketing attribution commonly relies on inaccurate post-click & post-impression assumptions. Because of the wealth of data programmatic offers, MBNA knew that a better solution was possible.

Working with Infectious Media, it used viewability data to understand the true incremental impact of its programmatic advertising. MBNA can now confidently say which conversions were driven directly by its display activity.