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Telegraph Media Group

Telegraph AdOps - leading the way for viewability

Category:Best Ad Ops Team


With confidence in digital at an all-time low because of poor viewability, ad-blocking and fraud, the Telegraph’s commercial advertising team introduced a ground-breaking approach to digital advertising in July 2016.

The TMG AdOps team were instrumental to the success of the product. Not only did we have to come up with solutions, best practices and an entirely new process - we had to be data driven ensuring we were sharing excellent results with our clients and proving to be media first leaders in viewability for our agencies.