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  1. 2020

Starcom UK

SMG & Royal London - Challenging The Over 50s Market

Category:Grand Prix

Client:Royal London

Focusing on direct response creativity, SMG & Royal London were able to significantly challenge the Over 50s insurance market, generating more than 300% of targeted volume at a -44% cost per quote. Not only were results fantastic, the SMG team were able to make real business mind-set changes, whilst doubling Royal London’s market share; a huge shift for the business.