Back to full results
  1. 2020

Target Media

Fallout 4 Colossus Video

Category:Best Video Campaign

Client:Bethesda

Fallout 4 - Cult to Colossus. The Complete Video Experience

 

Fallout – an RPG title loved by a small but devoted core – hadn’t entered mainstream consciousness since the heady days of 2008. Since the series’ last iteration Apple had revolutionised home computing with the iPad. We revolutionised our video planning and buying strategy.    

 

A colossus video experience that was multi-platform, delivered exceptional incremental reach to our TV campaign and capitilised on hard to reach younger male audiences.

 

Custom video formats maximised our engagement and the campaign ensured we covered all pivotal bases to reach and engage with our target audience.

 

And the results? NUCLEAR