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  1. 2020

Merkle | Periscopix

New Builds: How Zoopla’s dynamic campaigns re-wrote the DoubleClick rule book

Category:Best Use Of Performance


Creating dynamically generated ads and keywords using a feed-based setup allowed Periscopix to actively advertise for every location for which Zoopla had inventory, and provided a sustainable way of maintaining (and growing) their paid search activity. Not only this, but Periscopix also managed to increase both sale and rental leads in all key areas by at least 80%.