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  1. 2020

Merkle | Periscopix

J.P. Morgan Asset Management and Periscopix: Brand Activation with DoubleClick

Category:Best Use Of Performance

Client:J.P. Morgan Asset Management

Periscopix were approached  to run all of the programmatic activity for the new Brand Activation campaign for the J.P. Morgan Asset Management business in the US. The goal of the campaign was to drive awareness and engagement among the approximately 300,000 Financial Advisors in the US. By prospecting through Programmatic Guaranteed, a 67% increase in Click-through-Rate was achieved.