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  1. 2020

IO

IO’s strong performance drives clear uplift in revenue for IHG’s ‘Park Stay & Go’

Category:Best Use Of Performance

Client:InterContinental Hotels Group (IHG)

The InterContinental Hotels Group (IHG) Park Stay & Go product revenue was falling year-on-year, but within six months of running a campaign with IO, IHG saw Park Stay & Go revenue increase by 6% year-on-year. A tremendous success with all campaign KPI targets achieved.