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  1. 2020


How Proprietary Data Helped Deliver A £1m Sales Bonanza for Boots

Category:Best Use Of Creativity


In October 2015, Boots decided to launch their Christmas campaign digitally through programmatic. RadiumOne's task was to drive sales, fast, by gathering and activating Boots' first party data.

RadiumOne’s deep analysis into “Christmas gifters” behaviour revealed that Christmas product-content is highly viral, the #2 RadiumOne segment globally for social sharing.

And the results?...

  • £1m in sale, ROI of 10-1