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  1. 2020

Starcom UK

Heineken Rugby World Cup – Driving Real-Time Innovation

Category:Best Use Of Creativity


Showing innovation through real-time creative changes, high content relevancy and TV synching technology, Starcom were able to drive a 53% increase in incremental traffic from Paid Search to Heineken's premium Rugby World Cup twitter activity. A fantastic example of how creative strategy can drive cross channel growth.