Back to full results
  1. 2020

Maxus

BT Sport – Zero Shirt

Category:Best Use Of Creativity

Client:BT Sport

Why do grown men walk around with shirts emblazoned not with the name of their star striker, but their own name? Because every football fan still dreams of that call up to play for their club.

By a sophisticated and an imaginative use of both data and technology, we fulfilled every football fans dream – seeing their name on their team’s shirt – whilst simultaneously pushing our offer-heavy messaging.